It clear from these to tell which is which. The kids versions are alot brighter containg more colours and more fun light-hearted images. The adult books are all set with a black background with images that are slightly more intreging and thought provoking. Having to have two sets of designs shows how popular harry potter is with all ages.
The film starts silent (ie no talking) with you watching Wall-E trundle round doing his job enjoying the company of his best friend, a cockroach. There is no speaking, yet you can instantly empathise with this tiny little, very lonely, robot. He works hard at his job, and he has too since he’s the only “person” left on the planet.
However his peaceful, albeit lonely, life is soon interrupted by the sexy Eve - a robot on a mission - deposited on earth by a massive space ship. Initially she refuses his silent advances - then just as she’s softening towards him she finds what she’s looking for and goes totally quiet - and then the real story begins.
Having no talking in a Pixar film is a new concept and one that i thought was very risky, however it certainly pays off! A fab film and the best to date!
This advertisment is by FedEx, and is trying to show how quickly they can deliever, quick enough to help with a fire?
This is an advert for a casino in an airport, I think this makes the very boring and sometimes frustrating task of collecting luggage abit more fun and is almost certainly a talking point in the airport.
This advert is by mini copper and is about testing handling skills. It uses a play of words here and good use of location in which the advert wouldnt work otherwise.
These three adverts are great examples of guerrilla advertising. Although somepeople may say that advertising has got to much and that you cant escape it, i think these and fun and anything but boring, unlike many plain banners around you see. From these adverts i think that you can tell some of the key points in getting guerrilla advertising correct are placement of the advert and the text used.
The whole idea of making the website more interactive engages the user and differentiates itself from its competitors. The challenge for companies now it seems is to create a website that offers much more and keeps you interested, I think this website succeeds in doing this. The sight was even recognised in the D&AD Awards, http://www.dandad.org/awards08/entry.asp?entry_id=24629
The new glass building, on part of the southwest lawn, will rise above the existing main brick structure and be visible from the City.
The architects are Herzog & de Meuron who converted Bankside Power Station into Tate Modern. The cost of the new building is £165 million at today's prices and the Tate will be seeking both Lottery and private funding. It is estimated that the final bill could be £215 million.
There will be new performance areas, a 400 seat auditorium, new flexible exhibition space and more room for the pioneering education service. A public roof terrace and a tenth floor restaurant will provide panoramic views both north and south.
I have viistd the tate many times, as going to school in london and doing art it was the place to go for school trips, and while i was there i was never very impressed with the outside as i always thought it looked like an old disused run-down building, so hopefully this new extension will give it the twist i believe it so desperatly needs!
What Kuwait needs is an icon that will put it on the global map, or so says Neville Purchase, General Manager for Atkins Middle East. He argues that Kuwait needs a building "that can be put on your number plate. A job that's worthy of national recognition. This needs to be something that people accept as an icon for their country.
The material of membrane structure is called ETFE, or ethylene-tetra-fluoro-ethylene, used for the first time in China. It is also the largest and most complicated membrane system in a single building project internationally. The construction staff of the National Aquatics Center completed all works and fulfilled the goal as planned after overcoming many difficulties, successfully carrying out membrane structure research and independent innovative construction practice.
Elizabeth Royte’s Bottlemania: How Water Went on Sale and Why We Bought It provides a succinct history of bottled water and how it came to be a force in the beverage industry. She also fully explores the social, political, and ecological connotations of drinking water from a bottle. This quest is set against the backdrop of a battle between Poland Spring and Fryeburg, a Maine town whose water fills the company’s bottles. Royte shows us that complicated water issues are not only unfolding in parched western states, and that water-use laws will only grow in significance as clean sources dry up. After exploring the privatizing of a resource that has traditionally been publicly managed in the U.S., the author draws her own conclusions. Instead of succumbing to clever marketing, buying pretty labels or trying to be hip, she says her water decisions will reflect the understanding that bottled water is an unnecessary indulgence that’s contributing to the major social and environmental problems of our time.
This completely puzzzled me. Why would they suddenly change a well reconzined brand label into something ocmpletelty differnet that dont even contain they name on and have four different images that dont even link together in any clear way. So i done some research on it.
There main aim is to start an initiative that gives promising contemporary artists the opportunity to exhibit their work in pubs, bars and off-licences across Britain. The brand, which has been fostering emerging artistic talent in the UK for more than 20 years, has linked up with the Royal College of Art (RCA) for the new initiative which will raise its retail profile in the months ahead.
A panel of judges from the prestigious College have selected four talented young artists who will have the unique opportunity to showcase their work on the labels of more than 27 million bottles of Beck’s (275ml) available to retailers in the on and off-trade from August.
The four successful Beck’s Canvas artists are:
• Riitta Ikonen, 27, who is studying a two year MA in Communication Art and Design at the Royal College of Arts and graduated last month.
• Tom Price, 26, is an alumni of Sculpture (2006) who received a First Class BA (Hons) Sculpture degree from Chelsea College of Art in 2004 and currently works from his Brixton studio.
• Simon Cunningham is an alumni of the MA Fine Art, photography course (2007) who lives and works in London.
• Charlotte Bracegirdle, 34, is an alumni of the Masters degree in painting (2006). Originally from Devon, Charlotte spent seven years applying to art schools across the UK before accepting a place at the RCA.
So what do becks get out of this? Well they believe, that the striking new labels that will be featured in a TV campaign for Beck’s to be run throughout August – will boost consumer awareness during a key trading period for retailers and that the introduction of new bottle labels will also have significant benefits for retailers. They believe the four new designs will stimulate the interest of pub-goers and shoppers and attract new consumers to the brand in the months ahead.
Will this actually be in case? I am not so sure, certainly in the last 2 weeks we have had these new deisgns in the pub i work in i havent recalled the sales in them going up, but maybe i will be better of judging this once august has gone and the ad campaign is in full swing as i personally havent seen a tv advert for these bottles yet. What do you think?
