Bottlemania

Elizabeth Royte’s Bottlemania: How Water Went on Sale and Why We Bought It provides a succinct history of bottled water and how it came to be a force in the beverage industry. She also fully explores the social, political, and ecological connotations of drinking water from a bottle. This quest is set against the backdrop of a battle between Poland Spring and Fryeburg, a Maine town whose water fills the company’s bottles. Royte shows us that complicated water issues are not only unfolding in parched western states, and that water-use laws will only grow in significance as clean sources dry up. After exploring the privatizing of a resource that has traditionally been publicly managed in the U.S., the author draws her own conclusions. Instead of succumbing to clever marketing, buying pretty labels or trying to be hip, she says her water decisions will reflect the understanding that bottled water is an unnecessary indulgence that’s contributing to the major social and environmental problems of our time.

The actually book cover is quite clever and intresting aswell. Teh name of the book it fit into a bottle shape which makes up the image and the background is of water bubbles. Quite celver.