Guerrilla advertising

Guerrilla Advertising is an unconventional way of performing promotional activities. Usually very funny or subtle, it’s a great way to promote a business with a low budget and generate buzz. Below are some great examples.
This advertisment is by FedEx, and is trying to show how quickly they can deliever, quick enough to help with a fire?

This is an advert for a casino in an airport, I think this makes the very boring and sometimes frustrating task of collecting luggage abit more fun and is almost certainly a talking point in the airport.

This advert is by mini copper and is about testing handling skills. It uses a play of words here and good use of location in which the advert wouldnt work otherwise.

These three adverts are great examples of guerrilla advertising. Although somepeople may say that advertising has got to much and that you cant escape it, i think these and fun and anything but boring, unlike many plain banners around you see. From these adverts i think that you can tell some of the key points in getting guerrilla advertising correct are placement of the advert and the text used.