Park Lane college

Every time i walk to and from work i pass Park Lane College on burley road, when posters started to go up for the enrolment days i never really took much notice of them. However last weekend when we was extremely short staffed because of the annual Leeds festivial that was taking place i began to take more notice.

It was only during this that i relaized it was using the leeds fest to influence its design. Enrolement gets shorted to enrol and it even uses the worst fest. Adding on the date 08, also fits in with this design idea.

Using a up and coming well known event to help advertising your product is something that obviously works. This was also proven to me when i was looking up the winners of the student D&AD adwards, the winner of the Hamleys 250th anniversary brieft (the one i done) was someone who used the theme of olympics in there video. Olympics happened this year in China and are also coming to London in 2012.

The picture above used in this posting was taken from park lane's website however there was also posters, leflets and banners in the same style.