Club flyers - Play on words

I love s.e.x is a student night in Leeds. It has been running for about three years and in this time it has moved from Evolution nightclub, to NU Bar and is currently being held in Bajas. Although it has had several homes, the advertising for this night club has remained similar, shown below.

The name of the student night is a pun, its a play on words as s.e.x actually stands for Saturday Evolution Experience, or Saturday Entertainment Experience, therefore its also very tongue-in-cheek. Doing this grabs peoples (espically students) attention who may be walking past posters or given leaflets on the streets which is the main ways this sort of night is currently advertised.

Keeping the name and layout the same makes it instantly recongizable to people who are already familiar with and like the night so they keep the same customers while still gaining new ones.