Wednesday, 9 July 2008

KFC advert

While i was browsing the interent i saw a link in the msn homepage about controversial adverts, as this is close to the topic i was thinking of doing my dissertation on i was keen to look at what was on there. I was very surprised to learn that the most complained about advert of all time in uk tv history was one by KFC aired in 2005. This advert is shown below;



This advert got 1,671 complaints and it doesn't have sex, violence or bad language. Hundreds of parents were annoyed at the depiction of workers singing with their mouths full. However, the ASA decided that the ad wouldn't undermine the teaching of good manners and the complaints were not upheld. I think this is correct of the ASA to do one comment on you tube sums this up for me brilliantly 'Only in Britain could adverts with nudity and sex references be ok, but one with talking with your mouth full get banned! :p' What do you think?

1 comment:

pollyaverill said...

I can't believe how many complaints were made! It's clearly just a 'funny' advert and definitely not aimed to show bad table manners- are they sitting at a dining table?! no! I think some people complain about adverts for the sake of it, some of them on the asa website are ridiculous!!