Summer of love and Pimms

I am currently working at a wetherspoons pub in Leeds. At the moment we are trying to sell our 'summer of love' theme where we are trying to push certain summer drinks. This whole camagine is delievered in a number of ways. Including posters around the pub, a display table in the pub, on the wetherspoons website and in the monthly wetherspoons magazine. The website is shown below:

All the ambient media follows the same theme as this website screen shot. The colour of every background is this light blue featuring a hint of clouds. This is typical of summer as it reminds the viewer of bright clean summer skys. The whole campagine with the typeface of the 'summer of love' title and all the bright flowers, has a very 60s feel to it.

This is because the Summer of Love refers to the summer of 1967, when an unprecedented gathering of as many as 100,000 young people converged on the Haight-Ashbury neighborhood of San Francissco, creating a phenomenon of cultural and political rebellion. While 'hippies' also gathered in New York, Los Angeles, Atlanta, Chicago, Vancouver, and across Europe, San Francisco was the epicenter of the hippie revolution, a melting pot of music, psychedelic drugs, sexual freedom, creative expression, and politics. The Summer of Love became a defining moment of the 1960s, as the hippie counterculture movement came into public awareness.

One of the main drinks that the pub is trying to sell is Pimms and lemonade, it is our 'focus drink' of the summer and we are trying to be pushed to sell as much as we can. This is reflected in the fact it is on the front cover on our june/july magazine, shown below:

Agian on this magazine cover you can see the summer of love theme running through.

Pimms is a very well known summer drink, and it uses it advertising very well. Its very common to hear people saying the tag lines such as 'Its pimms o'clock' , 'ten of you one of me i make that pimms o'clock' or 'anyone for pimms' which was made famous by various advertising methods. The website for pimms follows through with this pimms summer theme aswell, shown below:

The background of the website is set in a park theme, you can see a couple blurred laying in the park, they have small movements like they are chatting but no movements to big to distract the viewer. In the right hand corner is a little note saying 'quite please' this is because the website has faint distance sounds of summer in the park, including noises like birds tweating and kids playing. This sets the scene really well. Links at the bottom of the screen include 'sunshine o'clock' and 'in the park'. As you first join the website home page the pimms pitcher is empty but this slowing fills while fruit like strawberrys roll across the scene, a common symbol of summer and things like wimbledon.

The famous pimms o'clock adverts which always end with the '?(a number) of you.....one of me.. i make that pimms o'clock' have been running now for several years. Alexander Armstrong plays the upper class twit with the picnic hamper containing his Pimm's mixing kit. He encounters a variety of different groups including motorway protesters, prostitutes, farmer workers and rave DJ's. One of the most popular adverts was one in a prison, shown below:

In this he is tunnelled into a prison, however the inmates jokingly tell them it's a Holiday Camp. In his usual brashness he has set up his travelling Pimm's case and is barbecuing sausages and making Pimm's for all, the party is ended when the Governor of the Prison chucks him and his case out.

The whole pimms series has been such as success supermarkets put Pimm's and punnets of strawberries on special offer together, and 80,000 half pints are served at Wimbledon every year, closely trailed by race meetings at Royal Ascot, Goodwood and boating at Henley.Also if you're feeling lazy or going on a picnic you can now buy pre-mixed Pimm's No 1 in can form. It is proberly one of the most successful advertising camagines in recent times.