Stop smoking

I felt the need to write about these set of adverts as there have been many stop-smoking campagins over the years, however this most recent angle being explored is targeting parents and playing on there emotions that the children are more likely to start smoking if the parent does, i feel that this is a great new way to campagin. Two of these adverts are shown below:





The esscence of both these adverts is the way they use music to stress there point. In recent times music in adverts has become very popular, which started with the Halifax adverts that have become so well reconized. It is good that the NHS therefore is looking at current trends and trying to incorporate them into there advertising. The music plays over the top the whole time with little narrative (which is only featured at the end of the advert) and relates well to the story that is trying to be portrated. The lyrics are clever and they try to tug on the heartstrings on the parents, it is a shock tatic to try and get parents to think. The I love you song is very catchy and makes you remeber the advert as it gets stuck in your head. However to make it more effective they need to re-edit it with the "I love you" at the end not narrated over to increase the punch.

The lyrics in the 'I love you' song, is sung by a child in a very child like voice. This makes the advert have a better impact then if an adult or the original artist - Shirley Temple - was singing it as its like we see the advert threw the childs eyes, and see first hand the impact smoking can have on them. In the other advert, the music begins to trail of and turn deeper when the child begins to mimic the smoking of her mum, agiain this is to create a deeper impact on the parent watching.

During the advert you dont actually find out that it is about quitting smoking till the very end. However in the I love you song advert it is easier to guess as they use shots of parents smoking the whole time during the advert and even have a close up on a childs toy truck full of cigeratte butts. On the other hand the second advert is showing children mimicing their parents in everyday activities e.g. cooking so the viewer cannot guess that it is going to turn out to be about smoking. This gets the viewer hooked on the advert as they want to find out what its for and even try to guess. The end outcome could be surprising.