"Crimping" is the singing of short, random songs, which has become a trademark of the 'Mighty Boosh' series, featuring in every episode. The mighty boosh stars Noel Fielding and Julian Barret, the show started on BBC three in 2004 but has since become a massive success resulting in more tv series, live tours, radio shows, an album and appearances at festivials. One of there main sketchs is when they would do a crimp, an example of this is shown below,
Therefore when the new sugar puffs adverts came out, created by Bray Leino, that seemed to be copying this crimping style hundred of boosh fans have kicked off, (including me) as there is no mention of the mighty boosh in the advert. Below is the advert,
On youtube, where i got these clips, people have left comments about this advert being like mighty boosh crimps, one wrote ' This advert is evil. I've been boycotting sugarpuffs since this advert came out.Shocked.AndDisgruntled!!' and another wrote 'can't believe sugar puffs copied the Boosh! it's an outrage!!!!!!!!' So has this damaged sugar puffs? and how have they got away with it?
Noel Fielding and Julian Barratt, are reported to be speaking to lawyers about getting the advert pulled, according to a story in The Sun. Bray Leino, described the advert as a "bizarrely comical musical ritual". He said it was unable to comment on the Boosh fans' claims. A spokesman for the agency said: "As we only created the ad for Sugar Puffs we feel they should be given the chance to answer them as it is their brand that is in the spotlight." However, HM Foods, which makes Sugar Puffs, refused to comment about the similarities between the advert and "crimping".
Information from: http://www.webuser.co.uk/news/199018.html
Although this advert seems to have no clear target market, was its purpose therefore to spark this outrage to get people talking? Sugar puffs is seen as a childrens cereal therefore the people most likely to buy this, and therefore there main customer consumer, would be women aged 20-40 i.e mums, therefore i am not sure if this advert will actually damage the volume of sugar puffs being sold as this isnt the main target audience of mighty boosh and do they really care if the advert is copying it? Even if hundreds of people do?
1 comment:
I love the MIghty Boosh and their crimping is always a favourite. For the Sugar Puffs to rip them off is slightly outrageous. But side stepping the fact that the idea was stolen, I think that using this too advertise is rather effective, because of the amusement factor, however its either you find it funny or you don't kind of situation so it will definitely not appeal to the masses.
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