I first saw one of these adverts on a bus shelter. It was the second one. I took photo of it on my phone as a note to put it on my blog as it really caught my attention. Its fairly simple but clever. The tomato ketchup bottle is made out of slices of tomatos, i believe this is meant to represent the fact that ketchup is made of all natural ingredients, which is important in this day and age when people are really concerened with what they are eating. The background is a simple red which links in to the colour of the ketchup and the writing is white to make it stand out. The type face it kept simple so its clear and easy to read, and links in with this natural idea they are trying to get across. ' No one grows ketchup like Heinz' also links in well with this tone of voice.
The other two adverts i found on the internet when researching the first. The top one i think works really well with the tone of voice aswell, as its subtle at pointing the message across. However i dont think the last one works at all, it is far to obvious and doesnt fit in with the other two designs, when u look at them as a series it stands out and doesnt blend in well.
1 comment:
I love these adverts, they are simple but effective. Great imagery. Its such a simple and subtle way to promote the natural ingredients of Heniz ketchup, especially with the tag line. I also agree with Caron that the first two images are the most striking, due to the unique and bold objects themselves, so well executed. The last poster, although the idea is I think is really on target the image simply doesn't have as much power as the other two.
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